Ok I'm pretty sure he's embarrassed because he actually liked getting hit otherwise why would bdsm even be introduced into a story like this?

LostInTheCloud
DontSayYouLoveMe
MyDeliciousDreamBoy
MyGuildmateNextdoor
CupidInTheRainbowTrap
IWannaBeABigBaddie
LyingPuppiesGetEaten
Don'tMessWithThePuppy
TheHunterWantsToLiveQuietly