@poikyhtg I don't think it was only for his social network, he just didn't care much before. Everything was the same for him before he fell for Yoshino. And no, he wasn't in love with her when he was 12, he was maybe a bit interested and a bit obsessed. He fell in love with her that time in the car when he realised he didn't want to die because he didn't want to lose being with her.